LOVING MY HAIR QUALITY

Loving My Hair Quality Ultimate Raw Hair Care Guide

Preserving the quality & longevity of your Raw Hair

Our raw hair is 100% human hair and, just like your natural hair, it responds to its environment. Weather, moisture levels, heat styling and the products you use can all affect how your hair looks and feels.

With the correct care, your raw hair can remain soft, beautiful and manageable for years.

For our Curly Hair Clients

Continue scrolling to discover our dedicated Curly Raw Hair Care Ritual, with step by step guidance on cleansing, conditioning, detangling, defining and refreshing your curls.

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UNDERSTANDING YOUR RAW HAIR

Raw hair has not been heavily chemically processed to create its texture. Because of this, it behaves much more like natural hair.

That means the hair may respond differently depending on the weather.

  • Wind

Strong or persistent wind can cause the hair strands to rub against one another, which can lead to tangling, dryness and matting — particularly around the nape and underneath your hair.

On windy days:

  • Keep the hair moisturised.

  • Brush or detangle your hair gently throughout the day if necessary.

  • Avoid allowing the hair to remain tangled for long periods.

  • If the weather is particularly windy, consider wearing the hair in a loose braid or another protective style.

Never sleep with tangled hair.

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  • Cold Weather

Cold air can leave raw hair feeling drier because there is generally less moisture in the air.

During colder months, your hair may need slightly more conditioning than usual.

Use a good-quality moisturising conditioner or hair mask after shampooing and pay particular attention to the mid-lengths and ends.

A small amount of lightweight serum can also help the hair retain softness and reduce friction.

Avoid coating the hair with heavy oils, butters or thick creams. Too much product can weigh the hair down and create unnecessary build-up.

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  • Heat & Hot Weather

Heat from the sun, hot weather and heated styling tools can gradually remove moisture from the hair.

If you regularly use straighteners, curling irons or other heated tools:

  • Always use heat protection.

  • Avoid unnecessarily high temperatures.

  • Do not repeatedly pass straighteners over the same section of hair.

  • Deep condition regularly to replace moisture.

Your raw hair does not need excessive heat to look beautiful.

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YOUR CLOTHING CAN AFFECT YOUR HAIR

Something many people overlook is the effect that clothing and other fabrics can have on hair.

Throughout the day, longer hair repeatedly comes into contact with coats, scarves, jumpers and collars. This creates friction between the hair strands and the fabric, particularly around the nape and ends.

Rougher materials such as certain wools, knitted fabrics and textured polyester garments can create more friction than smoother surfaces. Over time, this repeated rubbing can encourage:

  • Tangling around the nape

  • Frizz

  • Dry-feeling ends

  • Matting if tangles are left unattended

  • Increased wear on the hair

Static can also become more noticeable during colder weather, particularly when hair is repeatedly rubbing against certain synthetic fabrics.

The texture of the fabric is just as important as the fibre itself. For example, a smooth satin polyester surface may create considerably less friction than a coarse knitted polyester garment.

During the colder months, when scarves, wool coats and high-neck clothing are worn more frequently, pay particular attention to the hair around your nape, shoulders and ends.

Gently detangle these areas when necessary and avoid allowing small tangles to develop into larger knots.

For additional protection, consider wearing long hair in a loose braid, low ponytail or another gentle protective style when it will be rubbing continuously against heavy clothing.

At night, silk or satin bonnets, scarves and pillowcases can help reduce friction while you sleep.

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  • Humidity & Moisture in the Air

Because raw hair behaves similarly to natural hair, humidity can temporarily change its appearance.

In humid weather you may notice:

  • Slight frizz

  • More volume

  • A change in curl or wave pattern

  • The hair appearing less sleek than usual

This is completely normal

Humidity introduces moisture into the hair, which can cause the strands to swell slightly.

A lightweight smoothing serum can help control frizz without weighing the hair down.

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  • MOISTURE IS KEY

Straight raw hair does not require layers of oils, creams or serums to remain moisturised.

For most customers, the main source of moisture should come from a high-quality moisturising conditioner after shampooing, together with a deep moisturising treatment approximately once a month.

Conditioner helps restore softness, manageability and moisture to the hair following cleansing.

A lightweight hair serum should be considered a finishing and protective product rather than the main source of moisture.

For straight hair, only a very small amount of serum is generally necessary, and it does not need to be applied every day.

You may find an occasional application particularly useful during very cold, dry weather or periods of very hot weather, when the hair may experience increased dryness, friction or environmental exposure.

Concentrate a small amount through the mid-lengths and ends, avoiding excessive application near the roots or wefts.

Remember:

Conditioner provides moisture.

Deep conditioning replenishes moisture.

Serum helps smooth, protect and reduce friction.

More product does not necessarily mean better-conditioned hair. Keeping straight raw hair clean, properly conditioned and free from excessive product build-up will help preserve its natural movement, softness and shine.

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HOW TO WASH YOUR RAW HAIR

Step 1 — Detangle Before Washing

Always detangle the hair before getting it wet.

Starting from the ends, gently work your way upwards towards the roots.

Use a wide-tooth comb, detangling brush or suitable paddle brush.

Never aggressively brush through knots.

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Step 2 — Shampoo

Wet the hair thoroughly using lukewarm water.

Apply shampoo and gently work it through the hair.

Do not vigorously rub, scrub or bunch the hair together.

When washing a wig, allow the hair to remain flowing in the same downward direction as much as possible.

Rinse thoroughly.

Repeat only if necessary.

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Step 3 — Condition

Apply a moisturising conditioner generously through the mid-lengths and ends.

Gently detangle the hair while the conditioner is still in.

Allow the conditioner to sit for a few minutes before rinsing thoroughly.

For additional moisture, use a deep-conditioning mask periodically.

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Step 4 — Rinse

Rinse the conditioner thoroughly using lukewarm water.

Finish with a cool rinse if desired.

Do not leave large amounts of conditioner sitting in the hair, as product build-up can eventually make the hair feel heavy or dull.

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Step 5 — Dry

Do not aggressively rub the hair with a towel.

Instead, gently squeeze or blot away excess water.

Whenever possible, allow your raw hair to air dry.

Make sure the hair is completely dry before going to bed.

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PROTECTING YOUR WEFTS

Installation Technique Matters

The way your bundles are installed can have a significant impact on the longevity of the wefts.

A machine weft is constructed by securing the hair together along a stitched track. Although a well-made weft is strong, repeatedly piercing this track with a sewing needle can gradually weaken its construction.

If a needle is repeatedly pushed directly through the weft during installation, removal and reinstallation, small areas of the stitching can begin to break down over time. This may eventually contribute to loosening of the weft, shedding or deterioration of the track.

To help preserve your bundles for as long as possible, we recommend that your stylist sews around the weft rather than repeatedly piercing directly through it wherever possible.

The needle and thread should secure the weft firmly to the braid or foundation without unnecessarily puncturing the weft itself.

This is particularly important if you intend to remove and reinstall your bundles multiple times.

Raw hair can last for years when properly maintained, so preserving the construction of the weft is just as important as caring for the hair itself.

Protect the hair — and protect the foundation holding it together.

Good installation, careful removal and correct aftercare all contribute to the longevity of your Loving My Hair Quality bundles.

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COLOURING YOUR RAW HAIR

Raw hair can generally be coloured because it has not undergone the same level of chemical processing as many commercially processed extensions.

However:

Bleaching is still bleaching.

Any chemical process changes the structure of the hair and can increase its moisture requirements.

Significant colour transformations should ideally be carried out by an experienced professional.

After colouring, your hair may require:

  • More frequent conditioning

  • Regular deep conditioning

  • Reduced heat styling

  • Gentler handling

  • More attention to the ends

Damage caused by incorrect chemical processing, bleaching or excessive heat cannot be reversed simply by applying more product.

PRODUCT BUILD-UP

More product does not equal more moisture.

Repeatedly layering:

  • Curl cream

  • Oil

  • Serum

  • Leave-in conditioner

  • Edge products

  • Mousse

  • Gel

  • Styling sprays

without adequately cleansing the hair can eventually cause build-up.

If your hair suddenly feels different from when you first received it, consider whether it may simply need cleansing and conditioning before adding more product.

WHEN YOUR HAIR FEELS DIFFERENT

Before assuming your hair has deteriorated, ask yourself:

Has the weather changed?

Does the hair need moisture?

Have I used more product recently?

Is there product build-up?

Have I been using more heat?

Has the hair been exposed to wind?

Have I been brushing the curls while dry?

Is it time for wash day?

Very often, a simple wash, condition and curl reset will completely transform how the hair feels.

⸻

THE LOVING MY HAIR QUALITY PHILOSOPHY

Raw hair is not designed to behave like synthetic hair.

It moves.

It responds.

It changes with moisture.

It reacts to its environment.

And that is part of the beauty of wearing genuine human hair

Your curls may become fuller on a humid day.

Your hair may require additional moisture during winter.

Wind may mean you need to detangle more carefully.

Rain may encourage your natural texture to return.

These are not imperfections.

They are characteristics of real, authentic raw hair.

Treat your hair as you would beautiful natural hair:

Hydrate it.

Cleanse it.

Condition it.

Protect it.

Handle it gently.

With consistent care, your Loving My Hair Quality hair can continue to look luxurious, soft and beautifully maintained wear after wear


CURLY RAW HAIR CARE

BEFORE YOU BEGIN

  • What Your Curls Need Most

    Curly hair naturally benefits from regular hydration because the shape of the strand makes it more difficult for moisture to travel evenly from root to tip.

When curly hair becomes dry, you may notice:

  • Increased tangling

  • Frizz

  • Less curl definition

  • Rough or dry ends

  • Reduced shine

  • Curls that feel less soft or flexible

This does not necessarily mean there is anything wrong with the hair.

Very often, the hair is simply asking for water and moisture.

Remember:

Water hydrates.

Conditioner replenishes moisture.

Oils and serums help seal, smooth and protect.

Applying more oil to dry hair does not replace the moisture the hair has lost.

Hydration should always come first.

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YOUR ESSENTIAL CURL CARE KIT

We recommend keeping the following close by:

  • Sectioning clips

  • Spray bottle filled with clean water

  • Moisturising shampoo

  • Moisturising conditioner

  • Deep-conditioning treatment

  • Curl cream

  • Tangle Teezer or gentle detangling brush

  • Wide-tooth comb if preferred

  • Lightweight smoothing serum

  • Satin or silk bonnet

  • Satin or silk pillowcase

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CHOOSING YOUR CURL CREAM

A good curl cream should help provide hydration, softness, slip and definition without leaving your curls excessively heavy, greasy or stiff.

Ingredients you may find beneficial include:

Water / Aqua

The foundation of hydration and one of the easiest ways to reactivate your curls.

Glycerin

A humectant that helps attract water. Be aware that very humid or extremely dry weather can affect how some glycerin-rich products behave.

Aloe Vera

Helps provide hydration and softness.

Panthenol / Pro-Vitamin B5

Supports softness and manageability.

Jojoba or Argan Oil

Useful in small amounts for softness, shine and reducing friction.

Shea Butter and Coconut Oil

Can work beautifully for some curls, but richer formulas should be used sparingly if your hair is easily weighed down.

The goal is not to coat the hair.

The goal is soft, hydrated curls that still move naturally.

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THE DAILY CURL REFRESH

Every 2-5 Days or Whenever Your Curls Need It

Your curls do not need to be completely restyled every day.

A light refresh is often all they need.

Step 1 — Section

Divide the hair into approximately 4–5 manageable sections using your sectioning clips.

Start at the back and work your way towards the front.

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Step 2 — Rehydrate

Release your first section.

Lightly mist the hair with water until the section feels evenly damp.

You do not need to completely soak the hair.

Water is one of the most important parts of your curl routine because it helps curls regain their natural shape and flexibility.

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Step 3 — Apply Curl Cream

Apply a small amount of curl cream.

Approximately a 50p-sized amount is a useful starting point for each larger section, although the amount will depend on the density and length of your hair.

Concentrate primarily on the mid-lengths and ends.

Add more only if necessary.

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Step 4 — Detangle Gently

Using your Tangle Teezer, detangling brush or wide-tooth comb:

Begin at the ends.

Gently work your way upwards towards the roots.

Never place your brush at the top of tangled hair and force it through the entire length.

Patience preserves your hair.

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Step 5 — Repeat

Continue the same process section by section:

Water → Curl Cream → Detangle

until you reach the top of the hair.

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Step 6 — Define

Allow your brush, fingers or gentle scrunching motion to encourage the natural curl pattern.

Shape the curls as desired.

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Step 7 — Air Dry or Diffuse?

Choosing the Best Drying Method for Your Curls

How you dry your curly raw hair can influence its definition, volume, softness and overall finish.

Both air drying and diffusing can produce beautiful results. The best method simply depends on the look you prefer and how quickly you need your hair to dry.

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AIR DRYING

Air drying is the gentlest way to dry your curly raw hair because it allows the curls to dry naturally without additional heat or airflow.

After applying your curl products and defining the curls, place your wig on a suitable wig stand and allow the hair to dry completely.

Try not to repeatedly touch, separate or manipulate the curls while they are drying, as this can disturb the curl pattern and encourage frizz.

Air drying is ideal if you want:

  • A soft, natural curl pattern

  • Minimal heat exposure

  • Less manipulation of the hair

  • A more relaxed, natural finish

  • To preserve the condition of your raw hair as much as possible

Air drying may take longer, particularly with longer or denser hair, so allow plenty of time for the hair to dry completely.

Never go to bed or store your wig while the hair is still wet or damp.

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DIFFUSING

A diffuser is an attachment placed onto a hairdryer that distributes the airflow across a wider area.

Unlike using the concentrated nozzle of a standard hairdryer, a diffuser allows curly hair to dry with less direct disturbance to the curl pattern.

Diffusing is an excellent option when you want to dry your curls more quickly while still maintaining their shape.

Diffusing can help create:

  • More volume at the roots

  • Enhanced curl definition

  • A fuller, more voluminous finish

  • Faster drying time

  • More lift than traditional air drying

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HOW TO DIFFUSE YOUR CURLS

For the best results:

  1. Begin with freshly defined, damp curls.

  2. Apply heat protection if you are using warm air.

  3. Set your hairdryer to a low airflow setting.

  4. Use cool, low or moderate heat rather than excessive heat.

  5. Gently place sections of the curls into the diffuser.

  6. Lift the diffuser towards the roots and hold it in place briefly rather than constantly moving it around.

  7. Work around the hair section by section.

  8. Avoid aggressively blowing the curls from side to side.

  9. Stop once the hair is completely dry.

Using very powerful airflow can separate the curls and create unnecessary frizz, so gentle airflow is just as important as gentle heat.

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WHAT IS THE DIFFERENCE?

Air Drying

Allows the hair to dry naturally with minimal manipulation.

The result is usually a softer, more natural and slightly more elongated curl pattern, with less volume at the roots.

It is also the best choice when you want to minimise heat exposure.

Diffusing

Uses controlled airflow to speed up the drying process while supporting the curls.

The result is often more volume, lift and defined curl formation, particularly around the roots.

Because heat may be involved, the temperature should always be kept low to moderate.

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WHICH METHOD SHOULD YOU CHOOSE?

There is no single correct method.

Choose air drying when you have enough time and want the gentlest possible drying method.

Choose diffusing when you want faster drying, additional volume or more lift and definition.

You can also combine the two methods.

Allow your curls to partially air dry first, then finish with a diffuser on a low setting. This can reduce overall heat exposure while still giving your curls extra volume and definition.

Whichever method you choose, the most important rule is:

Allow your curls to dry completely before sleeping, storing or styling the hair.

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YOUR LUXURY WASH-DAY RITUAL

Recommended Approximately Every 7–10 Days

The exact frequency will depend on how often you wear the hair, your lifestyle and how much styling product you use.

If the hair feels coated, heavy or difficult to refresh, it may be time for a wash.

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FOR WIG WEARERS

Step 1 — Detangle Before Washing

Remove your wig.

Divide the hair into 4–5 sections.

Starting with the back section, gently detangle.

Always begin at the ends and gradually work upwards towards the roots.

Repeat until the entire wig is free from significant knots.

Do not deliberately soak severely tangled hair before detangling it.

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Step 2 — Cleanse

Fill a clean bowl with lukewarm water and add a small amount of moisturising shampoo.

Avoid excessively hot water.

Place the wig into the water and gently cleanse the hair using smooth downward motions.

Do not aggressively rub, twist or bunch the hair together.

If necessary, use your brush gently to separate any remaining tangles while keeping the hair aligned.

Empty the water and repeat with fresh water and shampoo if the hair requires a second cleanse.

Continue until the water is clean and the hair feels thoroughly cleansed.

Rinse under clean running water until all shampoo residue is removed.

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WHY DOWNWARD MOTIONS MATTER

Hair strands naturally lie in the same direction.

Aggressively rubbing hair backwards and forwards can create unnecessary friction between the strands.

Keeping the hair flowing in its natural downward direction during washing helps reduce unnecessary tangling.

Think:

Cleanse the hair — do not scrub the hair.

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STEP 3 — CONDITION & RESTORE MOISTURE

After cleansing, apply your moisturising conditioner generously.

Ensure the mid-lengths and ends are thoroughly coated.

Allow the conditioner to sit for approximately 10–15 minutes.

While the conditioner is in the hair, gently detangle if required.

Rinse thoroughly until excess product has been removed.

Conditioner left heavily coating the hair can eventually make your curls feel dull, sticky or weighed down.

Finish with a cooler rinse if desired.

A cool final rinse can help the outer surface of the hair lie more smoothly, contributing to a sleeker feel and appearance.

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STEP 4 — REMOVE EXCESS WATER

Never aggressively rub your hair with a towel.

Instead:

  • Gently squeeze away excess water

  • Pat or blot the hair carefully

  • Leave the hair damp rather than dripping wet

A microfibre towel or soft cotton T-shirt can also be used to reduce friction.

STEP 5 — DEFINE YOUR CURLS

Divide the damp hair into 4–5 sections again.

Beginning at the back:

  1. Apply a small amount of curl cream.

  2. Distribute the product through the section.

  3. Gently brush from the ends upwards.

  4. Encourage the curl pattern with your brush or fingers.

  5. Move to the next section.

Continue until the entire wig has been styled.

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STEP 6 — AIR DRY

Place your wig onto a suitable wig stand and allow it to air dry completely.

Avoid repeatedly touching the curls during the drying process.

If you need to use a hairdryer, use a diffuser and a low to moderate heat setting.

Always ensure the hair is completely dry before storing it or sleeping in it.

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FOR SEW-IN WEARERS

Follow the same fundamental routine while washing the hair in the shower.

Work in sections wherever possible.

Cleanse using downward motions and detangle gently from the ends upwards.

Pay particular attention to rinsing.

Shampoo and conditioner residue left inside a sew-in can lead to build-up.

Most importantly, ensure both the extensions and your natural hair underneath are thoroughly dried afterwards.

Do not allow persistent dampness to remain underneath the installation.

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YOUR MONTHLY RESET

Clarifying & Deep Moisture Treatment

Even beautiful products can accumulate on hair over time.

Curl creams, oils, serums, leave-ins and styling products can gradually create a coating around the strands.

When this happens, you may notice that your hair:

  • Feels unusually heavy

  • Appears dull

  • Becomes harder to detangle

  • Does not respond to water as well

  • Feels coated or greasy

  • Loses some of its natural movement

  • Becomes difficult to style

Sometimes your hair does not need more product.

It needs a reset.

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STEP 1 — DETANGLE

Divide the hair into sections and thoroughly detangle before cleansing.

Work carefully from the ends upwards.

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STEP 2 — CLARIFY

Fill your bowl with lukewarm water and add a suitable clarifying shampoo.

Gently cleanse the hair using downward motions.

Clarifying shampoo is designed to remove more stubborn build-up than your regular moisturising cleanser.

Rinse thoroughly.

Repeat only if necessary.

Because clarifying cleansers can be more cleansing than everyday shampoos, they should usually be followed with a good moisturising treatment.

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STEP 3 — DEEP CONDITION

Apply your deep moisturising conditioner generously from the mid-lengths to the ends.

Ensure the hair is evenly coated.

Leave for approximately 30–45 minutes, following your chosen product’s instructions.

For a more intensive treatment, gentle warmth may be used where appropriate.

Afterwards, rinse thoroughly until excess conditioner has been removed.

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STEP 4 — RESTORE YOUR CURL PATTERN

While the hair remains damp:

  1. Divide it into sections.

  2. Lightly apply curl cream.

  3. Detangle from the ends upwards.

  4. Encourage the natural curl pattern.

  5. Allow the hair to air dry completely.

Your curls should feel refreshed, soft and light rather than coated.

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HOW WEATHER AFFECTS YOUR RAW CURLY HAIR

One of the beautiful characteristics of genuine raw hair is that it behaves like real human hair.

That means the environment around you can temporarily change the way your hair looks and feels.

Understanding this will help you care for your hair correctly instead of assuming something is wrong when the weather changes.

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HUMIDITY

Humidity means there is more water vapour in the air.

Hair can absorb some of this moisture from its surroundings.

As a result, you may notice:

  • Increased volume

  • Slight frizz

  • A stronger wave or curl

  • Less sleekness

  • Changes to your curl formation

This is a natural response.

It is not an indication of poor-quality hair.

In fact, genuine human hair responding to atmospheric moisture is completely normal.

During humid weather:

Use lightweight products rather than layering heavy creams and oils.

Keep your curls hydrated and defined, and use a small amount of smoothing serum if additional frizz control is needed.

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WIND

Wind causes hair strands to move and rub against each other.

The stronger the wind, the greater the opportunity for friction and tangling, particularly:

  • Around the nape

  • Underneath long hair

  • Around clothing and coat collars

  • At the ends

On windy days:

Keep long hair contained where possible.

A loose braid, low ponytail or other gentle protective style can help prevent excessive movement.

When you return indoors, lightly detangle any areas that have become tangled rather than allowing knots to build.

Never go to bed with heavily tangled hair.

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COLD & DRY WEATHER

During colder periods, the air can contain less moisture, while indoor heating can make the environment even drier.

Your raw hair may therefore feel:

  • Drier than usual

  • Less flexible

  • More prone to static

  • Slightly rougher at the ends

  • More likely to tangle

This is when your moisture routine becomes especially important.

During colder weather:

  • Condition consistently

  • Deep condition when necessary

  • Keep the ends moisturised

  • Use a lightweight serum to reduce friction

  • Avoid excessive heat styling

If the hair feels dry, begin by adding hydration, rather than immediately coating it with more oil.

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HOT WEATHER & SUN

Hot weather can also affect your hair.

Sun exposure, perspiration, chlorine, seawater and repeated heat styling can all leave hair requiring additional care.

During warmer weather:

Keep the hair clean and hydrated.

After swimming, rinse chlorine or seawater from your hair as soon as reasonably possible and follow with conditioner.

If you are frequently outside in intense sun or regularly heat styling, your hair may benefit from more frequent moisturising treatments.

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WHEN YOUR HAIR FEELS DIFFERENT

Before assuming your hair has deteriorated, ask yourself:

Has the weather changed?

Does the hair need moisture?

Have I used more product recently?

Is there product build-up?

Have I been using more heat?

Has the hair been exposed to wind?

Have I been brushing the curls while dry?

Is it time for wash day?

Very often, a simple wash, condition and curl reset will completely transform how the hair feels.

⸻

THE LOVING MY HAIR QUALITY PHILOSOPHY

Raw hair is not designed to behave like synthetic hair.

It moves.

It responds.

It changes with moisture.

It reacts to its environment.

And that is part of the beauty of wearing genuine human hair

Your curls may become fuller on a humid day.

Your hair may require additional moisture during winter.

Wind may mean you need to detangle more carefully.

Rain may encourage your natural texture to return.

These are not imperfections.

They are characteristics of real, authentic raw hair.

Treat your hair as you would beautiful natural hair:

Hydrate it.

Cleanse it.

Condition it.

Protect it.

Handle it gently.

With consistent care, your Loving My Hair Quality hair can continue to look luxurious, soft and beautifully maintained wear after wear.

⸻